Shubhayatra Programme

SHUBHAYATRA is a divine food distribution programme like Annadaanam. It aims to provide food to devotees during pilgrimage, as well as to residents of old age homes, orphanages, the poor, strangers, or anyone else in need at specified centers.

Sponsor Information

A sponsor is someone who purchases food coupons from Will Wish Facility Private Limited to provide food to devotees, residents of old age homes, orphanages, the poor, strangers, or anyone else in need.

The food served is South Indian Thali (meals), preferably in Telugu style.

A coupon acts as a receipt for the payment made by the sponsor for purchasing food to distribute to the needy.

Cost of 1 Coupon: ₹100 + 5% GST = ₹105

Will Wish Facility Pvt Ltd

Will Wish Facility Pvt Ltd, based in Shamshabad, Hyderabad, operates vegetarian restaurants/outlets. The company serves as a platform connecting food sponsors with devotees and those in need.

Seasonal Operation

The programme is active during the Mandala Villakku and Makara Villakku periods as specified by the Travancore Devaswom Board, Kerala.

The list of Shubhayatra centers is available on our website.

Service Duration

The food will be served during the following period:

• Erumeli: 15th Nov 2024 to 19th Jan 2025, for Swamys in Ayyappa Deeksha (Mandala Villakku and Makara Villakku season) and devotees coming for Sabarimala Darshan.

Food/biksha will be served to a devotee a maximum of three times in a financial year, or as per the discretion of the management.

Identity Verification

At present, the identity verification required to avail of food/biksha includes:

• For Swamys in Ayyappa Swamy Deeksha: Verified by physical appearance.
• At Tirupathi: Verified by Tirumala Darshanam tickets up to 24 hours before and after the darshanam timings.

Coupon Purchase

Coupons can be purchased as follows:

• Offline: Cash payments are accepted regularly at the Annamayya Pure Veg Head Office, Shamshabad, Hyderabad, and at authorized Annamayya Pure Veg centers in Erumeli, Chenganooru, and Tirupathi (3 locations only) during the season.
• Online: Coupons can be purchased through our website.
• Applications: Available in some temple premises and important locations. Payment must be made through the UPI platform only to Will Wish Facility Pvt Ltd, or through internet banking to Will Wish Facility Pvt Ltd, State Bank of India, Bazaarghat Branch, Hyderabad (A/C No-00000037848113144, IFSC-SBIN0005893).

One can purchase any number of coupons at any time at their will and wish. Those interested in monthly or periodical purchases can opt for ECS from their respective bank account to Shubhayatra.

Coupon Allocation

When a sponsor purchases 4 or more coupons, the coupons will be allocated as follows:

• By default, 25% of the purchased coupons will be allotted to the sponsor and 75% to Will Wish Facility Pvt Ltd.
• The 75% of coupons authorized by the sponsor are kept in the Annamayya Food Bank (AFB) ready for disposal.

Future Facilities

In the future, it is proposed to extend facilities such as:

• Freshup
• Dormitory
• Rooms
• Parking

These facilities will be offered with reasonable tariffs based on the circumstances of the particular locations.